Task 1 - In what ways do your media products use, develop or challenge forms and conventions of real media products

In our music video we aimed to apply the conventions used in real media products such as certain graphics and editing choices, for example close ups to show emotions and the choice of colour combination for the video e.g. the black and white effect throughout to put across the emotional aspect of the video. Our music video tends to challenge the forms and conventions of media products, shown through the use of a melancholy story throughout the video and that it makes the audience see that even though the band are talented so they seem different than other individuals in society that they can be normal everyday people, walking pass. The use of colour is used to heighten the eerie and depressing feel to the video. Also the use of close-up shots shown in order to portray the dialogue in the lyrics of the song. All the editing and shots are there to be symbolic in terms of the message being represented.

In this shot we see the lead singer walking towards us, this introduces us to the lead singer and introduces the audience to the location they are in. This shot is deigning the audience to form a “relationship” with them as they keep their heads down or eyes away from the camera and are far away. In this respect we have used the forms and conventions of real media products in terms of the use of cinematography. This shot is aimed to emphasise the lyrics at the time of the shot as the lyrics are saying that people tend to walk endlessly around an area that they are familiar with and they never see any true meaning behind it all as it is not intriguing to them anymore. 

In the performance shots of the band it emphasises and introduces the band as a band not a solo artist as the audience see them playing together. This is common in most bands to have a wide shot of the whole band so the audience can know what member plays what. In this shot however we are different to other videos in the way we used the lighting changing from black and white and the coloured rain which make it symbolic and it makes the audience understand the meaning behind the lyrics of "what we see" as we see colour. Whereas other videos use lots of flashing lights for example so the coloured rain makes our video more unique. An example of a video which has the similar wide shot of the band is "teenage dirtbag" by Wheatus.



Other similarities in the video that share amongst others such as showing the band members with close ups on their instruments to show their organic side of the band with real skill and talent as the audience actually see them play. 


Another part is using direct address with the audience, this is when the band member looks directly act the camera making it look like they are looking at the audience, so the audience feel as if they have a relationship with the band. This is used in many different genres in music videos as all audience's want to feel part of it and have that special bond.

  There is also a similarity in when the band gets turned into colour with special effects like someone is spraying paint on them in the video "whip my hair" by Willow Smith where people are in white then they get paint sprayed on them and they turn into colour.