Costume and makeup

• studio - blue screen (in puddle) and performance in uniform e.g. military jackets, black skinny jeans, mens shoes or plimsoles
• guildford - casual tops (show individuality), black skinny jeans, mens shoes or plimsoles

Prop list

• keyboard
• bass
• guitar
• drums/drumsticks
• mic
• guitar piks
• ink - red, blue, green, purple, orange, black, pink
• paint - red, blue, green, purple, orange, pink
• wax spray
• water
• buckets
• hosepipes
• empty coke cans
• hat for money
• money - coins
• plastic cup/cup
• bed
• cupboard/wardrobe
• wallpaper

Research references

For one of our initial ideas we were searching how to make stop motion for a music video and we came across the pen story which is an advert for an olympus camera and it is stop motion so this influenced us to make a video like it so having a story with photos however we then realised that we would not be able to finish in time and that it would be very hard to do so we came off that idea. While looking at the pen story and how to make it on youtube we also found the giant pen story which is the same but in a bigger scale which would be even more time and would be harder. During our search also a member of our group found the original stop motion video by wolf and pig:

http://www.youtube.com/watch?v=rmkLlVzUBn4

keith Negus

Negus said “what I’m looking for is the working act. The real act. The act that can get up on stage and do it. That act will give you a career. I signed black Sabbath umpteen years ago; they are still making records. These are acts that are career acts. Two years ago I started a dance label, now that’s not a career orientated label. I mean those records are one-off situations and every now and again maybe you’ll get an artist come out of it”.
“When I first started it was more about going out and finding bands. That method is becoming more and more redundant. More and more these days I find it’s as much about: I sit here and think ‘there’s really a gap in the market for this kind of project…’. I don’t go out to gigs. That’s not how I find my stuff. It comes through various writers and producers. So if a writer comes in he may have some great songs and maybe is looking for a front person. Or maybe I have the front person who I want to launch into the market but I haven’t got the songs. So you put the two together.”

Ideologies of Creativity
• Keith Negus – Producing pop
• Identifies two distinct ways of thinking about potential artists from within the music industry.
• These ideologies shape the way in which the artists’ images and careers are developed, and the way that they are marketed towards specific target audiences.
• The organic ideology of creativity and…
• The synthetic ideology of creativity.

The organic ideology of creativity 1
•A “naturalistic” approach to artists
•the seeds of success are within the artists, who have been to be “nurtured” by the record company
•The image of the artist is “enhanced” by the record company
•The artist is given time to evolve and progress through their career

The organic ideology of creativity 2
•Emphasis is given to album sales and the construction of a successful back catalogue
•Often aimed at older or more sophisticated consumers
•Profits generated by this kind of act tend to be part of a long term strategy by the record company

The synthetic ideology of creativity 1
•A combinational approuach to artists and material
•Executives attempt to construct successful acts out of the artists and the songs at their disposal
•The image of the artist is often constructed by the record company
•The arisst will be given a short time to prove their success before other combinations will be tried out

The Synthetic Ideology of Creativity 2
• Emphasis is given to single sales and to promoting first albums.
• Often aimed at younger, less sophisticated audiences.
• Profits generated by this kind of artist tend to be part of an immediate, short term strategy by the record company.

Balancing the Two
• In practice, the success of synthetic acts will fund the development and investment in organic acts.
• Most big record labels will look to balance their roster with a combination of successful synthetic and organic acts to ensure that there are funds available for the day-to-day running of the company as well as long term profit making potential.

Promoting Organic and Synthetic Acts
• There are clear distinctions between the ways in which different types of artist are represented to ensure short term or long term success.
• Organic acts are often sold on their ‘authenticity’, both musically and socially.
• The image of the artist appears ‘unconstructed’ (although, of course, this is in itself a carefully constructed look)
• Synthetic acts are often sold on their ‘look’ or personalities
• The image of the artist is carefully and unashamedly constructed.

Richard Dyer

In order to understand the relationship between the music industry and its audiences it is important to consider the roles of music stars. The term “star” refers to the semi-mythological set of meanings constructed around music performers in order to sell the performer to a large and loyal audience. Some common values of music stardom include youthfulness, rebellion, sexual magnetism, anti-authoritarian attitude, originality, creativity/talent, aggression and disregard for social values relating to drugs, sex and polite behaviour.

Dyer has written about the role of stars in film, TV and music. Stars have some key features in common such as a star is an image not a real person that is constructed out of a range of materials. Stars depend upon a range of subsidiary media e.g magazines, TV, radio and the internet in order to construct an image for themselves which can be marketed to their target audiences. The star image is made up of a range of meanings which are attractive to the target audience. Fundamentally, the star image is incoherent; Dyer says that this is because it is biased upon two key paradoxes. The first is the star must be simultaneously ordinary and extraordinary for the consumer and the second is that the star must be simultaneously present and absent for the consumer. The incoherence of the star image ensures that audiences continually strive to complete the image, this is achieved by continued consumption of the star through his or her products. In the music industry, performance seems to promise the completion of the image. This means that fans will go away determined to continue consuming the star in order to carry on attempting to complete their image. Finally, the star image can be used to position the consumer in relation to dominant social values. Depending upon the artist, this may mean that the audience are positioned against the mainstream or within the mainstream or between.

Richard Dyer made a star image quote which is:
“In these terms it can be argued that stars are representations of persons which reinforce, legitimate or occasionally alter the prevalent preconceptions of what it is to be a human being in this society. There is a good deal at stake in such conceptions. On one hand our society stresses what makes them like others in the social group to which they belong. This individualising stress involved a separation of the person’s self from his/her social roles and hence posses the individual against society. On the other hand society suggests that certain norms of behaviour are appropriate to given groups of people, which many people in such groups would now wish to contest. Stars are one of the ways in which conceptions of such persons are promulgated.

Creating an anematic

We put all the storyboards into final cut pro and then we put the track onto the programme so we can edit it in time with the song. We had to import the track into itunes then from there import it into final cut pro. Usually we would create a log bin and name it to store our shots however they were already in a log bin so we just named it so we know where to find the shots. The copy we had of the music was a wav file so we changed it to a wmp so it was compatible with final cut pro. Once we sorted that out we dragged the song into final cut pro and locked it so it would not be ruined while we were editing. We had to drag the clip from the log bin we needed into the video window to check if it was the right one then we dragged it onto the timeline to edit it. In our music video we wanted to have an introduction with background noise and then the song would start after so the first thing we did was to sort out the shots needed for the introduction. We had our storyboard next to us so we know what is meant to go next. The introduction was meant to hide the band's identity at first then when the song starts the band would be seen by the audience so at first we had shots of a mysterious man picking up money from a hat and walking away, this was done in a high angle tilted shot of a hat on the pavement with money in, the camera then tilts up the body of this man while he picks up the money and puts it in his pocket. As we did not want to show who this man was yet we stopped the tilting at the sholdour and then the man turns around and walks away. We all thought this was a good introduction as it gets the audience entrigued to where the man is going and what he is doing. We then needed to fit in the background noise and we had already put the shots in and we went on soundtrack pro which has a variety of background sounds to choose from so we went through to find street sounds. We had to keep continuity between the shots so that it would make sense on what is happening so for example in the beginning when the man is picking up the money and putting it in his pocket we had to make sure that the shots matched his actions. We also had to remember to cut out the voices as what we filmed had a microphone so you could hear us in the background which we didn’t want to be in the video, this was an easy task as we just had to mute it. We changed the order in which our shots went occasionally as we thought it looked better and fit more with the song. Some examples include when there was a drum solo or a guitar solo we just focused on the drummer and the guitarist instead of originally we would have the whole band. We also repeated some shots for example one shot of the singer which we added in places where he was singing in the chorus when we had the guitarist or drummer but we thought as his singing was a strong point in that time in the song we thought that he should be introduced at his strong points. Some of the shots we didn’t put in from the log bin as we realised we didn’t need them as they did not fit anywhere.
This was useful as we needed to organise our shots so we have a clear idea of what order they would fit in to go with the song as clearly we didn’t realise that some of our shots would not have worked well with the timing as we had to extend some and cut some out completely. I feel more confident editing this year than last year because i used it all last year so i knew how to use it, i just had to remind myself and i was fine.

Storyboarding process

The first thing we had to do before making the storyboards is to listen to the song and write down what we think of when we listen to it, we each got pictures of our ideas. We all came up with similar ideas which made it easy to storyboard. Examples we came up with are rain, paint drips, looking up into the sky, paint dripping on a canvas, sunrise and sunset, spot lights, mid shot of the band, a concert stage, rain clouds, the band playing in a field and black and white footage.
Some examples of the pictures that represent the ideas are:









Each member of the group each did storyboards as we all had an idea of what the pop video should look like, ths way we would have lots of shots to choose from. We did lots of performance shots as it is their first video so they need to be seen playing a lot to introduce them.
We talked to the band to see what they wanted to have in the video and discussed our ideas with them. They said they wanted to be a local bend hence we put walking down the streets of guildford in the storyboards. They liked our idea of having it black and white apart from one colour on them however one idea they came up with which we had to explain that is not possiboe to do as they wanted to shoot out a window on the train but we would have to get permission for that. We started the storyboards by picking up money from the hat which is to do with them busking which they said they used to do. We got them to be walking in the street as that is how we are going to get the background of their local area which is guildford, which is what the band wanted in the video. We split the storyboards up into performance shots and concept shots, concept shots were the surroundings on the street and going into puddles which would lead to performance which is them performing with coloured rain. The coloured rain was to bring colour into the song as it is "what we see" and we thought that we would gradually bring colour in as we see colour. The puddle shots would usually have the band dissolving in them as we thought that would make a cool effect as it would be different and it is introducing the band. During the song we keep moving from performance to concept. Our performance shots are introducing the band and as it is their song and this is their first video so we have to make them the main view we put more performance than concept. We made point of view shots of each member to introduce them properly and made close ups of the band playing.
To sort the storyboards onto the order in which they are going to be in to match with the time line we got out everyone’s storyboards and then we dropped some and stuck with some and then we sometimes had to draw some at the time as we found we did not have enough shots of what we were looking at for example we had to draw more puddle shots as we found we did not have enough to fill in the time. This took a few lessons to complete and then we had one person in the group to film the storyboards using a tripod and a Sony Mpeg2 SD NXcam, we put each page which had 4 shots on on the wall and filmed it for 10 seconds each which gave us enough time to edit them. We uploaded them all onto final cut server and we had to save the file to the desktop and change the footage to edit proxy so we could edit it.

Storyboarding

Time line and Story boards

Copyright letter to label

http://www.copyrightservice.co.uk/copyright/p13 permission

Chosen cover track

Artist profile

Our target audience

The genre is indie rock and the Band is made up of quite young artists which commonly is around 14-18. This video has an older target audience such as the age of university students and sixth form so 17/18. The video promotes that they are local and also the emotional themes of their song writing.

Our Record label

14th floor records

The reason why we chose this is because its not a very well known label and it is not a very well known band. Also because they have been a record label for other bands which are of a similar genre to "Now is eveyone".

Institutional context

The band was formed four years ago. It includes four guys, aged from 16-18. There is Elliot who is the singer, Will who is a drummer, John who is the bass player and Chris as the main guitarist. They all met in school. John and Chris go to ACM in guildford and the other two go to a sixth form. They have played a few gigs around the area, in the Boiler room, The Winchester and The Railway, they have also played at guildfest. They were influenced for their music by a band called "Enjoy Destroy" and they see their music as alternative rock like for example Muse and Biffy Clyro. They call themself a unique band particullary because of Elliot's unique voice. They have their own my space page and can also be found on facebook. twitter and on youtube. Their song "What we see" which is the one we are making the music video for they said is about what we see in everyday life and what they have seem around them as they have grown up. Their song "Chief" they recorded with their friend at a studio in Oxford.

We got this information from their myspace page.
This the the link to a podcast of Now is Everyone on Eagle Radio.This is where we found some information as well as some of the group calling them up to ask them.

http://www.964eagle.co.uk/podcasts/eagle-radio-live-sessions/9-8-10.mp3



My group and myself are making them a new star image to make them unique in the competitve music world. At the moment they are an indie/rock style. We were thinking of what we could make them to match with their music. We came up with making a military stlye so they can stand out but also because military is an alternative/rock so it ties in with their music. Examples of the outfits we are going to make them wear in the video are the following:

Initial ideas

My first idea was After Hours by we are scientists. I thought of having the singer walking down the street going through different periods of time, from cavemen, to Victorian periods through to the modern days. I thought this because one of the lyrics is "time means nothing". My other idea was bring me to life by evanescence. I thought of making the video into a story. It would start by this girl being taken into hospital and she is unconscious. You would see her in this hospital bed and then it goes into how she got into the situation. It would all be in black and white to portray the depressing mood of the video. You would see her in this room with the people she hung out with taking drugs which could have been the reason why she ended up in hospital. In the chorus i was going to have her singing on top of a cliff and at the end she would jump off and then you see her in the hospital and her eyes open and it ends.
























Our first group idea was looking at Drum and Bass. We thought of Chase and Status the song eastern jam. We were going to make it into a bollywood theme to make it different. We were going to have a choreographed routine. This idea didn’t get very far as we couldn’t think of much we could do with bollywood.

Our next idea didn’t have a song to it however we were still on the drum and bass genre. We thought of having the band in a white box to keep it simple. We would then have a very colorful video by having paint coming out of the instruments such as the drum so when ever you hit the drum colorful paint would spray out. Also we were thinking of having footsteps of paint when they move around. Another idea of how we could bring the paint in would be to have water balloons falling onto the set except there would be paint in them not water. We thought a good shot could be one of us lying on the floor looking up at the balloon falling and then we thought we could put something over the camera to protect it from getting covered in paint as it exploded.



We then moved away from Drum and Bass and looked more into rock. We thought of Weezer who are an American alternative rock band that formed in Los Angeles. We went through a few of their songs including say it aint so and photograph. We looked at the lyrics to see if we could think of ideas. We were looking on you tube and found a camera advert someone from a group saw and thought it would be good which was the Pen story. It involved stop motion. We then looked more into how we would do stop motion so we saw the making of the pen story to get research into the video. We were very interested in how they did it as it was really intriguing. We then saw a making of the pen giant but that we realized was too big to make so we stuck with the normal pen story. We then looked at the lyrics of Photograph by Weezer to think of ideas for photos to make the video. We were thinking of taking photos of a couple together and one of the lyrics was "And though my heart will break" so we thought of having photos of a heart breaking in two.

We then realized weezer would not be the best band to do as they already have lots of music videos for their music. We were searching on you tube looking at more stop motion when we came across “Her morning elegance” by Oren Lavie. This video we really liked and we wanted to do our video like this. So we looked at the behind the scenes of this video to see if it was possible to do. We realized it would take a lot of time but it would be worth it. To make their video they did 6 weeks of scripting and another 3 weeks storyboarding. They time lined the photos they took to create motion which looked really good. The group all agreed this is what we should do for our video but we still hadn’t found a good song to do.






We talked to Luke who gave us this unheard band called “Now is everyone”. They are a boy band and the guys are 17 and 18 years old, still in college and looking for a music video for their new song. We listened to their song and liked it so we figured it would be easier to do a video for a band that doesn’t have a video yet and we could get them in as they are not out touring as they are not heard of yet to see if they like the video. As they do not have a star image yet we could help them make one. The boys played at guildfest this year and their music is influenced by a band called Destroy who area an indie genre which we think is what Now is everyone is looking for.

Our production group

Star image

Targeting an audience

Conventions of magasine advertising

Conventions of album artwork

Conventions of the video promo

A look at sub genres

Background to the music industry

Advanced production portfolio 2010

Audience Feedback

We asked some people who watched our thriller what they thought and this is what we got:
- "Everytime I watch it, it makes me throw up in my mouth." - James Burke
- "I enjoyed the fast cuts that built up the tension throughout the thriller sequence." - Francesca Dowle
- "It was truely rancid!" - Olivia Cox
- "It was...interesting, and kinda disgusting!" - Lara Wadsworth
- "I'm not going to eat meat again!" - Ruby Kammer
- "The soundtrack really helped with the tension." - Pip Milner
- "The close ups of the meat and blood were very rough and gruesome!" - Ellie Bland

We found that overall 74% of our audience from 16-25 thought it was really groesume and that it worked well but we did find that roughly 16% of our audience felt sick from the blood and gore and did not enjoy it as much as the others but the 16% were above the target audience age so we did not expect them to enjoy it as much

Task 7 - Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product?

Our preliminary task was very basic and we did not have much input in it. We were given a storyboard and were given instructions to follow it and we had to find two actors and then we took turns filming it. We got a set given to us which was in the studio and we had one chair and a light hanging above, it looked very mysterious. We had a camera on a tripod which we filmed the shots the storyboard told us to. This was basicially getting us used to the equipment.
This is much different from our thriller as we had much more involvement for example pre-production planning like finding a location and actors and we made up our own storyboard which was made by a person from our group. Finding the location took a lot of careful planning as we had to spent time researching butchers which are near and easy to get to and we also had to see if they would let us film there which some of them didn't. We had to organise our shooting day very carefully as well to make sure we got everything right and we had everything we needed. We knew exactly what shots to do when we arrived at the location and we knew how we were going to film them for example what angle the camera would be at and where we would put the camera. It was the same when we got to the studio to film the rest. The reason for the studio was that we made it to look like when we walked into the "fridge" in the butcher it lead to the set in the studio. We had a lot of planning to set up the studio set. We had a worktop with one light so that it looked mysterious and sinester giving a scary effect to the thriller. The shots we did were more complicated than the preliminary task so we were learning more on how to do different shots.
Another thing we did in our thriller was editing as this we did briefly before but doing our thriller we learnt in dept how to edit so we learnt a new skill. Editing was very time consuming i found but it was fun learning how to use special effects and adding sound and how to alter the speed of cuts for example we made quick cuts of meat being ripped apart to add to the effect and atmosphere of sinester and to make it scary. We had to watch over the thriller again and again to make sure we got it perfect which is why it took so long to do. We used a lot of close ups to disgust the audience as most as we could so it could attract our target audience. Continuity was difficult to manage when editing as we had to make it perfect and make sure it made sense when moving onto the next shot.
We had no dialogue for our thriller as it made it more scary. We had to mute what was recorded at the time such as us telling eachother what to do and we had our photographer we had to mute. We had diegetic sound such as picking up a knife and choppping up meat with a loud bang to scare the audience and make them shocked. This made it more realistic as it would be loud if you really chopped it up. We also had a general soundtrack which was just air conditioning which also added to the sinester/fear effect to the audience. This is also realistic as he would have air conditioning in the room anyway. We also added a city effect at the beginning when he was walking into the butcher to add realism, such as cars passing and birds. We used pro-track and itunes to find these sounds.
The last thing we had to do was titles/credits. This was much easier than anything else and took far less time. We put titles such as actors and production names and our group's roles for example i was production designer. Our titles we made more interesting by alternating the size of the text and we also added a fade in and out effect. Our title for the name of our thriller "Rancid" we put in large text and on a black screen to make it look scary and mysterious. We did a small amount of credits as we did not need much and our thriller was not very long so we did not want to fill it with credits as the audience would not concentrate on the picture.
Looking back at the preliminary task we have progressed a lot in media as we have learnt much more useful skills and we have got taught how to use different programmes to do with editing the media. We have also learnt how to be more organised and we have learnt we need to work as a team to get the work done, and we have met new people.

Task 6 - What have you learnt about technologies from the process of constructing this product?

Task 5 - How did you attract/address your audience?

How To Attract Audience Jh

View more presentations from hurtwoodhousemedia5.

Task 4 - Who would be the target audeince for your media product?

The target audience for our thriller would be mainly around 17/18 and have left school early without qualifications and have gone straight to earning a small wage at a job such as a plumber/builder/butcher. This would be our target audience because it would be something these people can relate to whereas if it wasn't so grosume and had higher class actors then the audience could not relate to it. The target audience would also be men as the thriler is a masculine genre. Also parents and older people would be interested in the genre and about the fact of the welbeing of our meat and of the scare of diseased food.

Task 3 - What kind of media institution might distribute your media product and why?

I think it is possible that "Lionsgate" institution could distribute our film as it is gore and horror which is similar to other films Lionsgate have distributed such as Saw which has been very succesful as there are many sequels now and it is very well known. Saw is a 2004 horror film directed by James Wan. The film's story revolves around two men who are kidnapped and chained in a dilapidated industrial bathroom. They are given instructions on how to escape by following the "rules" of their "game". Lionsgate is the most commercially successful independent film and television distribution company in North America. It is a canadian entertainment company. It's history of films they have distributed include "The Grudge" which is again a classic horror film with a girl who goes around killing everyone in her house in 2003 and also "Hostel" which is a 2005 horror film written, produced and directed by Eli Roth, the plot is some guys who check into a hostel and end up being tortured and killed. All these films have gore in which makes it similar to ours which is why it would make sense for Lionsgate to distribute our film as it falls under the same category of film to others which have been successful.

Task 2 - How does your product represent particular social groups?

Our thriller helps represent the different class by our actor. As the butcher represents the working class; as a butcher this could show that our actor has no qualifications and was a rebel in college so did not work and wanted to be a butcher maybe because he liked blood and chopping up lungs and hearts which makes him sound like a murderer. Portraying this type of character could attract other lower class/working class audience as it could be similar for them not going to university and carrying on studying but working to earn a living so this character could be realistic and accesible for the audience; therefore they can relate to our actor. As our actor is represented as a working class citezen it helps portray his evil personality as working class citezens are looked down upon by other higher class citezins in films and are often played as the bad characters.
Our logo could also represent some higher class citezens as they could consume fresh organic meat as they can afford it and so it could attract middle class audience as it is a film about the meat they like to purchase

Evaluation Question Tasks - Task 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

This is our first title introducing our distributor (“Lionsgate”) We put “Lionsgate” in a bigger font so that is stands out more as it is more important than presents hence “presents” is underneath and smaller. We also did fade in/fade out effects for it to make it more interesting for the audience. Before we had a black screen with titles on it coming in and stopping the thriller now and then which didn't work as it lost the feeling of tension for the audience as it kept stopping for a few seconds.

The first frame is our main title and it builds impact as in the thriller the music stops and there is a sudden bang and the title comes on a black screen which makes it scary as it is a dark colour and it makes the audience jump with the bang. The bang also made it more dramatic and also the font of the title was big to give an abrupt, powerful ending to it.

The shot of the production designer is a good shot in my opinion as there is a lot of blood and the audience get a chance to see what is going to happen as there is a jar of poision with a bloody hand holding a syringe in it. The bloody hand is good as it will hopefully be gorey enough for the target audience to like it and this also says something about his character with his dirty bloody hands. Another thing i like about this shot is the credits as they are not too noticeable but they are still there at the side which is good so the audience can concentrate on the shot more than the credits. We also did the fade in/fade out effect on the credits so it is more interesting and also we made "production designer" smaller than the name as it is less important and also it makes it look more interesting and shows the audience what to look at when looking at the credits so they would look at the name first as it is more noticeable.

Editng our thriller made relatively fast to build tension and so we could get as much gorey meat cutting as we could in it as it is the main reason our target audience would be watching it. We made shots of our actor's face so that the quick edit reflects his character which is angry and the whole thriller portrays his character as a disturbed man who wants to kill people by poisoning meat.

Account of Editing process

We got our shots by going through the rush tape and picking out parts which we wanted to use and we would get these shots and drag them into a log bin, we made a studio bin where we dragged all the shots we needed which we took in the studio and also a location bin where we dragged the shots we needed at the butchers so that it was more organized. We chose these shots as they were from the storyboard which we needed to follow. We put the shots we needed from the location bin first and cut them to how much of the shot we needed and then we did the studio bin footage. We had to make sure that there was good continuity within the shots which made it flow better, this is where we had some difficulties. The main problem we found with the shots was the length, such as one part when we wanted to show some gruesome shots in quick cuts but it made it look like we were rushing so we had to alter the speed in the shots to make it work.
After we did the shots we started on sound and the problems we encountered was that there was people talking in the background and also there was our photographer in the background so you could hear her taking pictures which we needed to cover up by music and object sounds (diegetic sounds) such as the bang of the meat cleaver chopping up the meat or picking up a knife, which we found using soundtrack pro. We had a problem finding the sound for picking up the knife as there was no sound for it in either programmes apart from one which sounded more like a sword. The reason for adding the diegetic sounds was to build tension and to shock the audience. Using diegetic sounds also adds impact to the thriller. We found some good eerie music to put in the background and we emphasized it more when he was putting the poison in to show that it was bad. At the end of our thriller when we put our title of our thriller ("Rancid") we added a bang sound to end it so it would shock the audience and add the impact of the title as it was in a big font to emphasise the fear/sinester mood of our thriller.
We had lessons assigned just for editing which was a great help as the whole group would be there so we could decide everything together. We also came up to the edit suite in any free time we could to speed the editing process up.
The last thing we needed to do with editing our thriller was the titles/credits. We decided to do the basics and we decided where to put them and when. We found out how to make the titles bigger/smaller such as the first title is "lionsgate film represents..." but because Lionsgate is more important than represents it is bigger then represents is smaller underneath it. This also makes it more interesting than just having the titles the same. We did this with all our titles to emphasise the more important part of the title by making it bigger, such as our names so the audience will see them more as they stand out. For our actors we just wrote their names in a big font so that they were noticed and there was no need for a smaller font underneath as they are already well known actors so the audience should already know their role in our thriller. We also added some special effects for our titles to again make it more interesting which was fading it in and out. This was easy to do and it looked good. The last title we did was our name of the thriller ("Rancid"). "Rancid" did not need to be faded as it was big enough to attract attension and we did this title at the end of the thriller with a black background and white writing to emphasise the mood of our thriller.

Account of Shooting day

The group all met up in the morning in the edit suite. We got the equipment needed for our filming and printed out our shot list and our storyboards to bring with us. Once we all arrived we set off to Godalming to the butcher. Once we were there we started our shots which we planned to shoot in the butcher such as our actor walking into the butcher and then filming some of the meat in the back. We chose this butcher as a location as it had a fridge at the back which we thought could lead to the room set up in the studio. This was relatively easy as the people in the butchers did not get in the way and just acted normal doing their job so they did not care that there was filming happening around them. Once we had done all the shots we needed we went back to Hurtwood in the school van. We then had a short break and went straight into more shooting in the studio. We had to set up before we started filming which took some time such as getting the meat ready on the worktop for our actor to chop up and also making the poison (fake blood) which we made with ketchup, Worchester sauce and some water to make it less thick so it can go into the syringe and be injected into the meat. We had to film the shots numerous times to get it right which was useful for editing so we could choose which one was best to use. We followed the storyboard to film the rest of the shots needed in our thriller. It took us most of the day to film the shots in the end which is longer than it was intended to take us. We got all the shots done though so it was worth the time taken so we could edit it all properly. The shots worked out well especially the close ups of the meat as it looked very grosume as our actor was chopping them up and blood was coming out and going everywhere which helped build up the atmosphere and also the close up shots of the logo on the box which says "Farm Fresh Organic meat" which would be a shock for the audience to see the meat is being contaminated. The lighting worked really well in the studio as we made it dark with one light hanging which made the room look mysterious and creepy which therefore created the whole mood of the thriller.

Effectiveness of pre-production planning

The pre-production planning was very useful for us. It helped us to run the shooting day as it was planned so we just needed to follow the storyboards if we got stuck on what shot to do next. The storyboards was the most useful i think as it helped us to sort out our props in place to match the storyboard and the person in the group who was assigned to storyboarding wrote the shot down as well as drew the picture so we knew exactly what was happening. Also the shot list was equally important as if the picture did not make sense we had the list we could follow. Lastly the props list was important as we did not forget anything as we just looked at the list to check we had everything.
I learnt a lot about film making while doing this as i realised how much you have to plan to make everything run smoothly and i learnt how to film the shots and what position you need the camera in to make the shots and what you need to say so the actors know when to start and also so that everyone else knows we are rolling the camera. I also learnt that everyone in the group has a certain assignment to follow so everyone is important and no one should not be doing anything as everyone can help eachother.

Shooting schedule

I researched some butchers on the internet which is near from hurtwood which could be easy to get to, in which we could film in. Other people in the group called up these butchers to see if they would have us however most were not interested in having us film however there was this one butcher in Godalming called C.H Wakeling family butchers which were willing to let us film the interior.
We planned to meet in the edit suite in which we would get our camera and tripod and gather other materials we needed such as the storyboards to see if we were doing the shots right. Once everyone would have arrived we would go to the butchers in one of the school vans and would start shooting there. After we got the shots needed we would go back to hurtwood and shoot in the studio for the rest of the afternoon where the props we require would be waiting in the studio ready for us to use.
This document is very important as if we did not plan our shooting day then people would not know what they were doing and we would waste time trying to explain to everyone what is happening. It is also important that we keep on time as the butchers expected us at a certain time to arrive and we would not want to be late as that would set a bad example.

Account of props and costumes required

For our thriller we set everyone in the group a certain assignment and the props person was a day student which meant she could gather props easily from her house or the supermarket.
We needed a few props to represent the mysterious man such as:
- a pair of big black boots which we managed to get off our media teacher
- an apron covered in blood which we managed to get from theatre
Apart from the costume for our actor we also needed other props to set up our thriller such as:
- meat - from the supermarket
- syringes - from the health centre
- rusty knifes - from our prop's person's house
- cardboard box - from one of the student's house
- fake blood - which we made out of ketchup, wotchester sauce and some water to make it less thick - we got this from the kitchen at hurtwood
- meat cleaver - from our media teacher
- dirty worktop - which we got from the theatre department
- a transparent jar to put the poision in (fake blood) - we got from the biology department

Production name

We came up of a production called "Pinapple Productions" to support our thriller. We thought of this production because we wanted a production which had some relation to our thriller and as pinapple is a food it has some relation to meat which is also a food. Also it went well having the same letter to start the word with the last word. So we discussed options we had and pinapple sounded the best. We came up with a picture which would be our trade mark for our production name.

Account of Casting decisions

We only needed one man for our thriller so it was relatively easy to look for someone. We decided we needed a man with big hands and big feet to make him look tough and strong and threatening. We decided we would get our media teacher, Guy as he fit the requirements and he was avaliable at the time. We did not encounter any problems finding an actor. For the actor driving the van with the diseased meat away to the supermarket we decided we could use the same actor (Guy) as you would not see him so it seemed simpler and there was not much point in disturbing another guy from his day.

Account of location requirements

The locations we require to use were the butcher to film the meat originally before we cut it up etc and also the studio so we can inject the meat and make it look diseased as we can not do this in the butcher itself. We would go to the back of the butcher as it would be darker and it would seem a more eerie atmosphere and also that is where the butcher has hanging meat. After we filmed there we are making the studio dark and eerie with a dirty, bloody table and having background sounds of someone chopping up meat to make it sound scarier.

What institution would produce the film and why

Our institution we chose is the Uk British Film because the plot of the scare of meat is more concerned by the citezens of Britain than other countries so it would attract more british people to come and watch it.

Meeting on storyboard

These are the first few shots of our thriller. These are all in the butcher. The first is a tracking shot of the interior and is then followed by a medium close up of the hanging meat in the back of the butcher where we would start doing the titles across the meat. The third shot is then a medium shot canted angle of hands picking up the cardboard box which is the packaging of the meat.






These next few shots are introducing the actor into our thriller. The first is a wide shot of the door and then our man entering into the room carrying the meat which gives the audience an idea of the plot. Then there is a close up of the meat which then shows that the meat is the main subject as there is lots of detail on it. Lastly there is the handle with blood on it showing the dirtiness of the atmosphere showing that the meat is not healthy.






The first shot is a wide shot of the diseased meat being tipped onto the work top and then another wide shot of the worktop with rusty knifes which shows again the dirty atmosphere and how the cutlery is old and therefore is probably got germs which then goes into the meat. Lastly there is the close up of a hand picking up the knife which shows the process of how he is going to inject disease into the meat.







Shot 10 is a close up of the hand picking up the rusty knife, his hand would be dirty which shows that he doesn’t care much for the food he is cutting up. This shot is then followed by a medium close up from a high angle of the rusty knife and dirty hand cutting the meat on the worktop. Lastly there is the shot of blood dripping off the worktop from the meat which helps the characterization of the mysterious man of him surrounded by blood; it is also a medium/wide shot of the floor with blood on it from the worktop.






Shot 12 is a close up of a dirty boot for big feet which makes him seem more masculine and tough. This shot is of him walking across the bloody floor, and panning up the body to the hands injecting the meat. Next side shot close up of meat being injected by a dirty syringe and hand, the dirty syringe shows how again the mysterious man seems to not care about healthy and clean food. Lastly there is a wide shot of a hand throwing the syringe backwards







These three shots start off with a medium shot of him picking up the box which is followed by a shot which is a side shot of the van and the mysterious man walks through the frame and throwing the meat into the back of the van which makes the audience wonder where he is going to take the van. Lastly there is a wide shot of the back of the van and then the man closes the door and more titles appear on the screen.







The last three shots of our film starts with an extremely wide shot of the van driving off into the distance for a long time which is helping show the audience where the meat is going. Secondly it fades out to a close up of the packaged meat stacked on a shelf in a supermarket which makes the audience realize that the meat is being sold to innocent citizens and that they would die if they purchase the meat and this shot is then followed by a fade out which shows lots of meat which the farm fresh logo.






SHOT LIST

1. Pan/Tracking shot of the interior of the butchers.
2. Medium close up of meat hanging (in post production put on titles)
3. Medium shot canted angle of hands picking up box
4. Wide shot of door and man entering the frame with the box in his hands
5. Extreme close up of bloody hand opening the door. The handle is left bloody.
6. Medium close up on hands holding box of meat whilst walking
7. Wide shot of meat being tipped onto dirty work top.
8. Wide shot of other worktop with rusty knives on.
9. Close up of hand picking up rusty knife
10. Medium close up from high angle of rusty knife and dirty hand cutting meat on work top.
11. Blood is dripping off the worktop, medium/wide of floor with blood spilling out a title.
12. Close up of dirty boot walking across and messing up the title, follow feet, and pan up the body to the hands injecting the meat. (13.)
13. Side shot close up of meat being injected by dirty syringe and hand
14. Wide shot of hand throwing the syringe backwards
15. Wide Shot of the syringe landing on a worktop with lots of other syringes, blood, knives.
16. Cut to medium close up of the man packaging the meat (on the bottom right hand side of the box is a labelled saying “Farm Fresh” “Best Quality Organic Meat”)
17. Close up of the cardboard box being closed, and another title is seen on the box
18. Medium shot of him picking up the box
19. Side wide shot of the van, man is seen walking into frame and chucking the meat into the back of the van.
20. Wide shot of the back of the van, he closes the door, and another title is seen on the door
21. Extremely wide shot of the van driving off into the distance for a long time
22. Fade out to a close up shot of the packaged meat on a shelf
23. Zoom out to see there is loads of meat like it. (seeing the logo)