JOANNA HARRISON FOUNDATION PORTFOLIO 09: September 2010

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The genre is indie rock and the Band is made up of quite young artists which commonly is around 14-18. This video has an older target audience such as the age of university students and sixth form so 17/18. The video promotes that they are local and also the emotional themes of their song writing.

Our Record label

14th floor records

The reason why we chose this is because its not a very well known label and it is not a very well known band. Also because they have been a record label for other bands which are of a similar genre to "Now is eveyone".

Institutional context

The band was formed four years ago. It includes four guys, aged from 16-18. There is Elliot who is the singer, Will who is a drummer, John who is the bass player and Chris as the main guitarist. They all met in school. John and Chris go to ACM in guildford and the other two go to a sixth form. They have played a few gigs around the area, in the Boiler room, The Winchester and The Railway, they have also played at guildfest. They were influenced for their music by a band called "Enjoy Destroy" and they see their music as alternative rock like for example Muse and Biffy Clyro. They call themself a unique band particullary because of Elliot's unique voice. They have their own my space page and can also be found on facebook. twitter and on youtube. Their song "What we see" which is the one we are making the music video for they said is about what we see in everyday life and what they have seem around them as they have grown up. Their song "Chief" they recorded with their friend at a studio in Oxford.

We got this information from their myspace page.
This the the link to a podcast of Now is Everyone on Eagle Radio.This is where we found some information as well as some of the group calling them up to ask them.

http://www.964eagle.co.uk/podcasts/eagle-radio-live-sessions/9-8-10.mp3

My group and myself are making them a new star image to make them unique in the competitve music world. At the moment they are an indie/rock style. We were thinking of what we could make them to match with their music. We came up with making a military stlye so they can stand out but also because military is an alternative/rock so it ties in with their music. Examples of the outfits we are going to make them wear in the video are the following:

Initial ideas

My first idea was After Hours by we are scientists. I thought of having the singer walking down the street going through different periods of time, from cavemen, to Victorian periods through to the modern days. I thought this because one of the lyrics is "time means nothing". My other idea was bring me to life by evanescence. I thought of making the video into a story. It would start by this girl being taken into hospital and she is unconscious. You would see her in this hospital bed and then it goes into how she got into the situation. It would all be in black and white to portray the depressing mood of the video. You would see her in this room with the people she hung out with taking drugs which could have been the reason why she ended up in hospital. In the chorus i was going to have her singing on top of a cliff and at the end she would jump off and then you see her in the hospital and her eyes open and it ends.

Our first group idea was looking at Drum and Bass. We thought of Chase and Status the song eastern jam. We were going to make it into a bollywood theme to make it different. We were going to have a choreographed routine. This idea didn’t get very far as we couldn’t think of much we could do with bollywood.

Our next idea didn’t have a song to it however we were still on the drum and bass genre. We thought of having the band in a white box to keep it simple. We would then have a very colorful video by having paint coming out of the instruments such as the drum so when ever you hit the drum colorful paint would spray out. Also we were thinking of having footsteps of paint when they move around. Another idea of how we could bring the paint in would be to have water balloons falling onto the set except there would be paint in them not water. We thought a good shot could be one of us lying on the floor looking up at the balloon falling and then we thought we could put something over the camera to protect it from getting covered in paint as it exploded.

We then moved away from Drum and Bass and looked more into rock. We thought of Weezer who are an American alternative rock band that formed in Los Angeles. We went through a few of their songs including say it aint so and photograph. We looked at the lyrics to see if we could think of ideas. We were looking on you tube and found a camera advert someone from a group saw and thought it would be good which was the Pen story. It involved stop motion. We then looked more into how we would do stop motion so we saw the making of the pen story to get research into the video. We were very interested in how they did it as it was really intriguing. We then saw a making of the pen giant but that we realized was too big to make so we stuck with the normal pen story. We then looked at the lyrics of Photograph by Weezer to think of ideas for photos to make the video. We were thinking of taking photos of a couple together and one of the lyrics was "And though my heart will break" so we thought of having photos of a heart breaking in two.

We then realized weezer would not be the best band to do as they already have lots of music videos for their music. We were searching on you tube looking at more stop motion when we came across “Her morning elegance” by Oren Lavie. This video we really liked and we wanted to do our video like this. So we looked at the behind the scenes of this video to see if it was possible to do. We realized it would take a lot of time but it would be worth it. To make their video they did 6 weeks of scripting and another 3 weeks storyboarding. They time lined the photos they took to create motion which looked really good. The group all agreed this is what we should do for our video but we still hadn’t found a good song to do.

We talked to Luke who gave us this unheard band called “Now is everyone”. They are a boy band and the guys are 17 and 18 years old, still in college and looking for a music video for their new song. We listened to their song and liked it so we figured it would be easier to do a video for a band that doesn’t have a video yet and we could get them in as they are not out touring as they are not heard of yet to see if they like the video. As they do not have a star image yet we could help them make one. The boys played at guildfest this year and their music is influenced by a band called Destroy who area an indie genre which we think is what Now is everyone is looking for.